Driving mental health awareness through automotive design.

In a world where the main cause of death for men aged between 18 & 45 is suicide. Through cars, I hope to encourage more open discussion and change the stigma around reaching out when things get tough.

I want to connect people through recognisably automotive style alongside synonymy with talking, seeing someone in Takona clothing should inspire confidence that you can connect.

Founded in 2019 by a former mental health care worker, Takona's goal is combine automotive inspired design with the idea that it's ok to talk.

To The Store

Community drives the Takona ethos.

The car world is a place where people come together from all walks of life to talk cars. That community is how we are going to beat mental health stigma.

Takona is the bridge between talking cars, and opening up when things get tough.

THE STORY