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At the heart of Takona is mental health awareness, it drives the It’s Ok To Tlk message prevalent across the designs, and inspired the community spirit that I hope to grow with the Takona brand, this community spirit is the main way that normalisation of mental health discussion is going to happen in the car world.
From the beginning working with mental health charities has been a core role of the brand, this has driven the great news that Takona has partnered with CALM, the Campaign Against Living Miserably. The Charity itself should be pretty well known from their work with the tv network Dave along with the amazing work they do to help support people’s mental health. 5% of Takona profits will go to CALM along with the 10% currently donated to continue to go to various other charities.
CALM is the Campaign Against Living Miserably and they’re leading a movement against suicide, the single biggest killer of men under the age of 45 in the UK, through frontline services, national campaigns, and by building communities. They run a free and anonymous helpline and webchat service from 5pm to midnight 365 days a year for anybody who needs them at thecalmzone.net
Since lockdown began, the CALM helpline has answered 21,577 calls and webchats and directly prevented 93 suicides. This is a charity that I am proud to be working with and support in as many ways as possible.
Part of the partnership means that Takona can now be found on the CALM marketplace, a great display of the CALM team raising some awareness for the brands and businesses that support them.